Marketing by the Numbers : How to Measure and Improve the ROI of Any Campaign [1 ed.] 9780814416211, 9780814416204

With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing do

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Marketing by the Numbers : How to Measure and Improve the ROI of Any Campaign [1 ed.]
 9780814416211, 9780814416204

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