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* The worldwide B2B market is estimated at US $1,000 million * An essential guide that focuses on core skills linked to
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Read on and Start Investing within Reading the First 20 Pages! Imagine waking up one day and realizing you can halve yo
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This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market researc
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This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign
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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative
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With in-depth analysis of nine different cases, several of which have influenced the codes and regulations of corporate
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This Open Access book is a guide to good, responsible research at each step of the process of research discovery, so tha
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