Leading in Analytics : The Seven Critical Tasks for Executives to Master in the Age of Big Data 9781119800996, 9781119800415, 9781119801009

Table of contents :
Cover
Table of Contents
Praise for Leading in Analytics
Wiley and SAS Business Series
Title Page
Copyright
Dedication
Foreword
Acknowledgments
Introduction: The Last Analytics Mileintroduction
THE LAST MILE TO ANALYTICS SUCCESS
EXPERT CONTRIBUTORS
NOTES
TASK 0: Analytics Leadership
KNOWLEDGE BEGINS IN FAILURE
FROM FAILURE TO SUCCESS
THE SEVEN TASKS FOR ANALYTICS SUCCESS
CHAPTER SUMMARY AND EXERCISES
NOTES
TASK 1: The Problem
SOLVE THE RIGHT PROBLEM
THE DAD FRAMEWORK FOR ANALYTICS ACTION
FINDING VALUABLE PROBLEMS TO SOLVE
THE PROBLEM STATEMENT
CHECKING FOR PROJECT VIABILITY
PRIORITIZING VIABLE PROJECTS
CHAPTER SUMMARY AND EXERCISES
NOTES
TASK 2: The Team
BUILDING A WINNING ANALYTICS TEAM
BUILDING AND MANAGING YOUR TEAM
MANAGING THE TECHNICAL TEAM
ENGAGING YOUR TEAM
CHAPTER SUMMARY AND EXERCISES
NOTES
TASK 3: The Data
AMORPHOUS ASSET
UNDERSTANDING DATA'S VALUE
IDENTIFYING VALUABLE DATA
HARNESSING DATA'S VALUE
A FEW VS TO ENHANCE VALUE
QUALITY DATA
CHAPTER SUMMARY AND EXERCISES
NOTES
TASK 4: The Tools
ANALYTICS MINDSET
EXECUTIVES' ROLE IN TOOLS
CATEGORIES OF ANALYTICS
PREDICTIVE ANALYTICS TOOLS
PRESCRIPTIVE ANALYTICS TOOLS
TOOL SYNERGIES
LIMITS OF ANALYTICS TOOLS
CHAPTER SUMMARY AND EXERCISES
NOTES
TASK 5: Execution
EXECUTE = ACTION
PROCESS
PEOPLE
PROBLEMS
CHAPTER SUMMARY AND EXERCISES
NOTES
TASK 6: Analytics Maturity
DEFINING ANALYTICS MATURITY
VISUALIZING ANALYTICS MATURITY
GROWING ANALYTICS MATURITY
TOOLS FOR MATURITY
CHAPTER SUMMARY AND EXERCISES
NOTES
TASK 7: Responsible Analytics
OUR ANALYTICS RESPONSIBILITY
ANALYTICS DISCERNMENT
INFORMS ETHICAL GUIDELINES
ANALYTICS FOR GOOD
BEING RESPONSIBLE FOR OUR ANALYTICS FUTURE
CHAPTER SUMMARY AND EXERCISES
NOTES
Conclusion: Crossing the Last Mile
WE MUST CROSS IT TOGETHER
ADDITIONAL LEARNING OPPORTUNITIES
LASTING PRINCIPLES FOR SUCCESS
Afterword: Dr. Karl Kempf's Legacy
PIONEERING ANALYTICS WITH FORMULA ONE RACING
TEACHING SUPERMAN TO FLY
AUTOMATING AEROSPACE MANUFACTURING
MAKING BETTER DECISIONS AT INTEL
AUTHOR'S TRIBUTE
About the Author
Why Read Leading in Analytics
Author Index
Subject Index
End User License Agreement