Inside Steve's brain 9781440632570, 144063257X, 9781436203968, 1436203961, 9781436203999, 1436203996
Dagli anni Settanta a oggi Steve Jobs ha rivoluzionato l'informatica, il cinema d'animazione e la musica digit
115 56 221KB
English Pages 294 Year 2008
Table of contents :
Introduction --
1: Focus: how saying "no" saved Apple --
2: Despotism: Apple's one man focus group --
3: Perfectionism: product design and the pursuit of excellence --
4: Elitism: hire only A players, fire the bozos --
5: Passion: putting a ding in the universe --
6: Inventive spirit: where does the innovation come from? --
7: Case study: how it all came together with the iPod --
8: Total control: the whole widget --
Acknowledgments --
Notes --
Index.
Introduction --
1: Focus: how saying "no" saved Apple --
2: Despotism: Apple's one man focus group --
3: Perfectionism: product design and the pursuit of excellence --
4: Elitism: hire only A players, fire the bozos --
5: Passion: putting a ding in the universe --
6: Inventive spirit: where does the innovation come from? --
7: Case study: how it all came together with the iPod --
8: Total control: the whole widget --
Acknowledgments --
Notes --
Index.
- Author / Uploaded
- Apple Computer
- Inc;Apple Computer
- Inc.; Jobs
- Steve; Jobs
- Steven; Kahney
- Leander; Jobs
- Steve
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