Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World [1 ed.] 1605661341, 9781605661346, 9781605661353
Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, t
244 20 3MB
English Pages 438 Year 2009
Table of contents :
Title......Page 2
Editorial Advisory Board......Page 4
Table of Contents......Page 5
Detailed Table of Contents......Page 8
Preface......Page 13
Acknowledgment......Page 19
Identity and Marketing of Cities......Page 22
City Brands and their Communication through Web Sites: Identification of Problems and Proposals for Improvement......Page 47
A Strategic Framework for City Marketing:The SSRM Approach......Page 71
Strategic Technology Planning for the Techno-Global Economy: Cities in the Market......Page 85
City Marketing Goes Mobile: Use of Mobile Commerce Techniques for City Marketing......Page 107
Strategic Management in City Government: Integrating Information Communication Technologies and Marketing in a Causal Model to Drive Stakeholder Satisfaction and Economic Development......Page 129
City Boosterism through Internet Marketing: An Institutional Perspective......Page 151
Official Tourism Web Sitesand City Marketing......Page 173
E-Tourism Image: The Relevance of Networking for Web Sites Destination Marketing......Page 205
Marketing Your City’s Industries to the World: Building and Retaining Export Oriented Clusters through Strategic ICT Investments......Page 224
WEB 2.0, Social Marketing Strategies and Distribution Channels for City Destinations: Enhancing the Participatory Role of Travelers and Exploiting their Collective Intelligence......Page 242
Developing Patterns for Thinking About City Marketing Initiatives......Page 267
The Use of Internet in Building the Brand of “Stockholm: The Capital of Scandinavia”......Page 286
Marketing the mCity: How a City Based ICT-Project Can Make Sense......Page 316
Walled City to Wireless City......Page 343
Using Information Communication Technology to Decentralize City Marketing: Challenges and Opportunities......Page 378
Compilation of References......Page 400
About the Contributors......Page 428
Index......Page 435
Title......Page 2
Editorial Advisory Board......Page 4
Table of Contents......Page 5
Detailed Table of Contents......Page 8
Preface......Page 13
Acknowledgment......Page 19
Identity and Marketing of Cities......Page 22
City Brands and their Communication through Web Sites: Identification of Problems and Proposals for Improvement......Page 47
A Strategic Framework for City Marketing:The SSRM Approach......Page 71
Strategic Technology Planning for the Techno-Global Economy: Cities in the Market......Page 85
City Marketing Goes Mobile: Use of Mobile Commerce Techniques for City Marketing......Page 107
Strategic Management in City Government: Integrating Information Communication Technologies and Marketing in a Causal Model to Drive Stakeholder Satisfaction and Economic Development......Page 129
City Boosterism through Internet Marketing: An Institutional Perspective......Page 151
Official Tourism Web Sitesand City Marketing......Page 173
E-Tourism Image: The Relevance of Networking for Web Sites Destination Marketing......Page 205
Marketing Your City’s Industries to the World: Building and Retaining Export Oriented Clusters through Strategic ICT Investments......Page 224
WEB 2.0, Social Marketing Strategies and Distribution Channels for City Destinations: Enhancing the Participatory Role of Travelers and Exploiting their Collective Intelligence......Page 242
Developing Patterns for Thinking About City Marketing Initiatives......Page 267
The Use of Internet in Building the Brand of “Stockholm: The Capital of Scandinavia”......Page 286
Marketing the mCity: How a City Based ICT-Project Can Make Sense......Page 316
Walled City to Wireless City......Page 343
Using Information Communication Technology to Decentralize City Marketing: Challenges and Opportunities......Page 378
Compilation of References......Page 400
About the Contributors......Page 428
Index......Page 435
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