Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling 9783658401894, 9783658401887, 3658401893

Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling [2 ed.] 3658401885, 9783658401887

This textbook provides a comprehensive overview of identity-based brand management based on current research. The author

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Brand Management 9781846638435, 9781846638428

This e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International

158 19 2MB Read more

Strategic Brand Management 9781936572380, 1936572389

In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of

1,152 63 9MB Read more

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) [4th ed.] 0749450851, 9780749450854, 9780749453497

645 85 2MB Read more

Brand Management for International Hotels 9789380075631

138 83 28MB Read more

Strategic Brand Management [4 ed.] 019879780X, 9780198797807

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influenc

297 56 6MB Read more

Vault Career Guide to Marketing and Brand Management 9781581311327, 158131132X

Business executives and MBAs understand the importance of brand management and the impact of marketing on business. Vaul

423 105 694KB Read more

Contemporary Issues in Luxury Brand Management 2022036826, 9780367859282, 9780367859305, 9781003015826

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues fa

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition [4th ed.] 0132664259, 978-0-13-266425-7

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic bra

111 9 13MB Read more

Strategic brand management: building, measuring, and managing brand equity [4e, Global edition] 9780132664257, 9780273779414, 0273779419, 0132664259, 9780273780045, 0273780042

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic bra

117 40 20MB Read more