Gurus on Marketing 1854182439, 9781854182432, 9781417595945
one stop r?sum? of the major gurus who have had a critical influence on marketing thinking and development.This is much
203 32 161KB
English Pages 232 [176] Year 2004
Table of contents :
Acknowledgements......Page 7
About the author......Page 9
Introduction......Page 15
ONE The fundamentals of marketing......Page 25
TWO Peter Drucker......Page 43
THREE Theodore Levitt......Page 57
FOUR Michael Porter......Page 71
FIVE Philip Kotler......Page 87
SIX Tom Peters......Page 103
SEVEN George Day......Page 119
EIGHT Jagdish Sheth......Page 133
NINE Thomas T. Nagle......Page 141
TEN Gurus and strategic analytical tools......Page 147
ELEVEN Further information......Page 165
Contents......Page 11
Acknowledgements......Page 7
About the author......Page 9
Introduction......Page 15
ONE The fundamentals of marketing......Page 25
TWO Peter Drucker......Page 43
THREE Theodore Levitt......Page 57
FOUR Michael Porter......Page 71
FIVE Philip Kotler......Page 87
SIX Tom Peters......Page 103
SEVEN George Day......Page 119
EIGHT Jagdish Sheth......Page 133
NINE Thomas T. Nagle......Page 141
TEN Gurus and strategic analytical tools......Page 147
ELEVEN Further information......Page 165
Contents......Page 11
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