Table of contents : Contents Preface Introduction: An Outline of the Quest 1. Spiritualizing the Borders 2. The Ethnicity of Efficacy 3. Embodying Market Relations 4. Reinscribing Rural Religion 5. Familiar Journeys 6. The Experience of Festival 7. Magical Fame and Symbolic Ambiguity 8. The Lady and the Buddha 9. Goddess of Freedom Epilogue: On Pilgrimages and Freedom in Late-Socialist Vietnam Notes Bibliography Index