From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference 9783030898830, 9783030898823, 3030898830

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual ... of the Academy of Marketing Science) [1st ed. 2022] 9783030898823, 9783030898830, 3030898822

The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital

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Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference [1st ed.] 9783030391645, 9783030391652

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landsca

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The Proceedings of Global Hospitality and Tourism Conference on Experiential Management and Marketing (GHTC - 2020) 9789354063213

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Molecular Docking – The Transition from the Micro Nature of Small Molecules to the Macro World

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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA 3031246861, 9783031246869

Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and inc

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Diversity in Archaeology: Proceedings of the Cambridge Annual Student Archaeology Conference 2020/2021 9781803272818, 9781803272825, 1803272813

Diversity in Archaeology is the result of the fourth Cambridge Annual Student Archaeology Conference (CASA 4), held virt

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Video Game Writing Second Edition: From Macro to Micro 9781683920298

This insightful four part book explores the challenging and evolving world of the game writer. Part I provides a fascina

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Video Game Writing: From Macro to Micro 1683920295, 9781683920298

This insightful, revised book explores the challenging and evolving world of the games writer. Part I provides a fascina

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The Strategic Marketing of Science, Technology, and Medical Journals: A Business History of a Dynamic Marketplace, 2000–2020 303131963X, 9783031319631

This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly jou

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Proceedings of the Twenty-third Annual Conference of the Cognitive Science Society (Cognitive Science Society (Us) Conference//Proceedings) [Pap/Cdr ed.] 9780805841527, 0805841520

This volume features the complete text of the material presented at the Twenty-Third Annual Conference of the Cognitive

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