Food Photography & Lighting: A Commercial Photographer's Guide to Creating Irresistible Images [1 ed.] 0321840739, 9780321840738
Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity
225 35 33MB
English Pages 273 [334] Year 2012
Table of contents :
Table of Contents
INTRODUCTION: Food and Me
Part 1
1 What Makes Shooting Food so Difficult
Creating Images That Are Irresistible
Other Considerations
Current Conditions of Commercial Food Photography
2 The Space
My First Real Studio at Longworth Hall
Our Studio Today at Central Parkway
I Love This Studio!
Starting Over
3 The Tools
The Right Camera
Lens Choice
The Workstation
Lights and Light Modifiers
Tripods and Studio Stands
Taking Care of Business
Tools for a Digital Artist
4 The People and Their Roles
Home Team
Visiting Team
You Are Here
5 The Process
The Job Begins with an Estimate
A Final Thought About Estimates
Confirmation
Pre-Production Planning
The Day of the Shoot
Post-Production
The Job Ends with an Invoice
6 Marketing and Business Considerations
Getting Started
Building a Portfolio
Marketing Your Business
Advertising
Hiring Representation
Customized Promotions
Part 2
ONE: Shrimp Creole, Po-Boys, and Beignets
The Big Easy
Preparations for the Shoot
Palace Café
Parkway Bakery
Café Du Monde
Image Post-Production
New Orleans Redux
TWO: Ice Cream Scoops and Shakes
Ice Cream Headaches
Ice Cream Scoops
More Scoops
Is That Legal?
Shake It Up
Final Thoughts on Ice Cream
THREE: Would You Like a Drink with That?
Liquid Pours & Splashes
Get Your Ice Cold Drinks Here!
Coca-Cola
Silk Milk
Spilled Milk
FOUR: Pizza, Stromboli, and Pizza Pulls
In the Brick Oven
Via Vite Ristorante
Donatos Pizza
Stromboli
What Is a Pizza Pull?
Carino’s Italian
The Pull of Cheese
FIVE: Looks Like Daylight
Natural Light with Flash
Breakfast Cereal
My Front Door
Wheat Field
Pasta and Clams
Get Out There
SIX: Chocolate, Candy, and Cookies
At the Bakery
After-Hours with Chocolate
Like a Box of Chocolates
Powdered Donuts
Edible Arts and Crafts
Waffles to Macaroons
Final Thoughts on Sweets
SEVEN: Burgers and Fries
An American Classic
How a Product Rollout Works
Summer Daze
The Big Burger
Waffle Fries
Chicken, Not a Burger
Take Out
EIGHT: Shooting Food for Packaging
In the Supermarket Aisles
Pringles Potato Crisps
Bush’s Beans
Chocolate Chip Cookies
Self-Checkout
NINE: Courting Fried Chicken and Potato Wedges
With Colonel Sanders
A New Look
The Beginning
Potato Wedges
The Famous Bowl
Dessert, Anyone?
Our First Anniversary
Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
R
S
T
U
V
W
X
Y
Z
Bonus Chapters
TEN: Honey, Tea, and Bourbon More Pours and Splashes
More Pours and Splashes
ELEVEN: Steak and Potatoes on the Grill Playing with Fire
Playing with Fire
TWELVE: Airheads, Hush Puppies, and Coffee Post-Production Saves the Day
Post-Production Saves the Day
Table of Contents
INTRODUCTION: Food and Me
Part 1
1 What Makes Shooting Food so Difficult
Creating Images That Are Irresistible
Other Considerations
Current Conditions of Commercial Food Photography
2 The Space
My First Real Studio at Longworth Hall
Our Studio Today at Central Parkway
I Love This Studio!
Starting Over
3 The Tools
The Right Camera
Lens Choice
The Workstation
Lights and Light Modifiers
Tripods and Studio Stands
Taking Care of Business
Tools for a Digital Artist
4 The People and Their Roles
Home Team
Visiting Team
You Are Here
5 The Process
The Job Begins with an Estimate
A Final Thought About Estimates
Confirmation
Pre-Production Planning
The Day of the Shoot
Post-Production
The Job Ends with an Invoice
6 Marketing and Business Considerations
Getting Started
Building a Portfolio
Marketing Your Business
Advertising
Hiring Representation
Customized Promotions
Part 2
ONE: Shrimp Creole, Po-Boys, and Beignets
The Big Easy
Preparations for the Shoot
Palace Café
Parkway Bakery
Café Du Monde
Image Post-Production
New Orleans Redux
TWO: Ice Cream Scoops and Shakes
Ice Cream Headaches
Ice Cream Scoops
More Scoops
Is That Legal?
Shake It Up
Final Thoughts on Ice Cream
THREE: Would You Like a Drink with That?
Liquid Pours & Splashes
Get Your Ice Cold Drinks Here!
Coca-Cola
Silk Milk
Spilled Milk
FOUR: Pizza, Stromboli, and Pizza Pulls
In the Brick Oven
Via Vite Ristorante
Donatos Pizza
Stromboli
What Is a Pizza Pull?
Carino’s Italian
The Pull of Cheese
FIVE: Looks Like Daylight
Natural Light with Flash
Breakfast Cereal
My Front Door
Wheat Field
Pasta and Clams
Get Out There
SIX: Chocolate, Candy, and Cookies
At the Bakery
After-Hours with Chocolate
Like a Box of Chocolates
Powdered Donuts
Edible Arts and Crafts
Waffles to Macaroons
Final Thoughts on Sweets
SEVEN: Burgers and Fries
An American Classic
How a Product Rollout Works
Summer Daze
The Big Burger
Waffle Fries
Chicken, Not a Burger
Take Out
EIGHT: Shooting Food for Packaging
In the Supermarket Aisles
Pringles Potato Crisps
Bush’s Beans
Chocolate Chip Cookies
Self-Checkout
NINE: Courting Fried Chicken and Potato Wedges
With Colonel Sanders
A New Look
The Beginning
Potato Wedges
The Famous Bowl
Dessert, Anyone?
Our First Anniversary
Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
R
S
T
U
V
W
X
Y
Z
Bonus Chapters
TEN: Honey, Tea, and Bourbon More Pours and Splashes
More Pours and Splashes
ELEVEN: Steak and Potatoes on the Grill Playing with Fire
Playing with Fire
TWELVE: Airheads, Hush Puppies, and Coffee Post-Production Saves the Day
Post-Production Saves the Day
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