Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate [1 ed.] 978-0684854236

Traditional approaches to marketing are out of touch with today's fast-paced multimedia environment. No longer is i

259 18 3MB

English Pages 304 Year 1999

Report DMCA / Copyright

DOWNLOAD EPUB FILE

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate [1 ed.]
 978-0684854236

  • 0 0 0
  • Like this paper and download? You can publish your own PDF file online for free in a few minutes! Sign Up
Recommend Papers