Everyone's a critic: winning customers in a review-driven world 9781101621486, 1401323049, 1101621486

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect busi

174 102 655KB

English Pages 246 pages: illustrations Year 2014

Report DMCA / Copyright

DOWNLOAD EPUB FILE

Table of contents :
The review revolution : when everything is reviewable --
Why businesses hate reviews --
Bad reviews happen --
Who writes reviews --
How reviews, even bad ones, are good for you --
Do this for great reviews --
Dealing with reviews : after the fact --
Dealing with reviews preemptively --
Business among "friends" --
The future of reviews.

Everyone's a critic: winning customers in a review-driven world
 9781101621486, 1401323049, 1101621486

  • 0 0 0
  • Like this paper and download? You can publish your own PDF file online for free in a few minutes! Sign Up
Recommend Papers