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* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders
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Online student resource material cab be accessed under the 'Support Materials' tab at https://www.routledge.co
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Librarians have long used data to describe their collections. Traditional measures have simply been inputs and outputs:
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This book provides a clinically useful resource for evaluation and management of the symptoms and issues that burden sur
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Creative research methods can help to answer complex contemporary questions which are hard to answer using conventional
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Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their c
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