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Author Patricia J. Parsons strives to bridge the gap between teaching the ethics of public relations and offering ethica
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Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fu
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* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders
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Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their c
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Offers an overview of international protocol and its associated practices, including those found within the context of d
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Although modern life grows increasingly casual, in many sectors, protocol still reigns supreme. An Expert's Guide t
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Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of
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This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to ass
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Ethical dilemmas are not new in the area of health care and policy making, but in recent years, their frequency and dive
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