Ethics in Public Relations: A Guide to Best Practice 9780749442767, 074944276X

284 91 770KB

English Pages 187 Year 2004

Ethics in Public Relations: A Guide to Best Practice
9780749442767, 074944276X

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Author Patricia J. Parsons strives to bridge the gap between teaching the ethics of public relations and offering ethica

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Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fu

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Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fu

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* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders

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Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their c

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Although modern life grows increasingly casual, in many sectors, protocol still reigns supreme. An Expert's Guide t

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Offers an overview of international protocol and its associated practices, including those found within the context of d

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Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of

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This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to ass

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This textbook offers a unique and accessible approach to ethical decision-making for practicing pharmacists and student

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