Escalation in Decision-Making : Behavioural Economics in Business [1 ed.] 9781409402374, 9781409402367

When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? Thi

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Escalation in Decision-Making : Behavioural Economics in Business [1 ed.]
 9781409402374, 9781409402367

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