Do Your Own PR 1904048277, 9781904048275, 9781429430647
Pocket Essentials is a dynamic series of books that are concise, lively, and easy to read. Packed with facts as well as
188 95 23KB
English Pages 97 Year 2003
Table of contents :
Contents......Page 6
Introduction......Page 8
No Such Thing As Bad News? - Setting your press objectives......Page 9
Keeping Out Of The Wastebasket - How to write a successful press release......Page 12
Worth A Thousand Words - Using pictures effectively......Page 18
A Place In The Sun - How to get your products reviewed......Page 22
The Reptiles Of The Press - Meeting and dealing with journalists......Page 27
Face To Face - Preparing to be interviewed......Page 34
The Good, The Bad And The Ugly Interview Subject - How not to be interviewed......Page 39
Down The Line - Handling telephone interviews......Page 46
Can You Hear Me At The Back? - Press conferences that work......Page 49
The Silver Screen - Radio and television broadcasting......Page 56
Surfing In Cyberspace - Using the Internet effectively......Page 74
When The Skeleton Falls Out Of The Cupboard - Managing a crisis......Page 77
Picking A Winner - Choosing and using a PR agency......Page 81
Was It Worth It? - Evaluating the results......Page 87
Contacts......Page 91
The Essential Library: History Best-Sellers......Page 93
The Essential Library: Film Best-Sellers......Page 95
The Essential Library: Recent Film Releases......Page 96
The Essential Library: Currently Available......Page 97
Contents......Page 6
Introduction......Page 8
No Such Thing As Bad News? - Setting your press objectives......Page 9
Keeping Out Of The Wastebasket - How to write a successful press release......Page 12
Worth A Thousand Words - Using pictures effectively......Page 18
A Place In The Sun - How to get your products reviewed......Page 22
The Reptiles Of The Press - Meeting and dealing with journalists......Page 27
Face To Face - Preparing to be interviewed......Page 34
The Good, The Bad And The Ugly Interview Subject - How not to be interviewed......Page 39
Down The Line - Handling telephone interviews......Page 46
Can You Hear Me At The Back? - Press conferences that work......Page 49
The Silver Screen - Radio and television broadcasting......Page 56
Surfing In Cyberspace - Using the Internet effectively......Page 74
When The Skeleton Falls Out Of The Cupboard - Managing a crisis......Page 77
Picking A Winner - Choosing and using a PR agency......Page 81
Was It Worth It? - Evaluating the results......Page 87
Contacts......Page 91
The Essential Library: History Best-Sellers......Page 93
The Essential Library: Film Best-Sellers......Page 95
The Essential Library: Recent Film Releases......Page 96
The Essential Library: Currently Available......Page 97
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