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Peter Drucker said 25 years ago 'The purpose of a business is to attract and retain a customer'. It sounds sim
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This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions
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The average data warehouse takes three years to build and costs $3-5 million -- yet many data warehouse project managers
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In this follow-up to their successful first book, Data Mining Techniques, Michael J. A. Berry and Gordon S. Linoff offer
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In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the cent
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Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by org
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