Data Analysis in Management with SPSS Software [1 ed.] 978-81-322-0785-6, 978-81-322-0786-3

This book provides readers with a greater understanding of a variety of statistical techniques along with the procedure

170 49 66KB

English Pages 482 [498] Year 2013

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Table of contents :
Front Matter....Pages i-xxi
Data Management....Pages 1-27
Descriptive Analysis....Pages 29-67
Chi-Square Test and Its Application....Pages 69-101
Correlation Matrix and Partial Correlation: Explaining Relationships....Pages 103-132
Regression Analysis and Multiple Correlations: For Estimating a Measurable Phenomenon....Pages 133-165
Hypothesis Testing for Decision-Making....Pages 167-220
One-Way ANOVA: Comparing Means of More than Two Samples....Pages 221-254
Two-Way Analysis of Variance: Examining Influence of Two Factors on Criterion Variable....Pages 255-290
Analysis of Covariance: Increasing Precision in Comparison by Controlling Covariate....Pages 291-316
Cluster Analysis: For Segmenting the Population....Pages 317-358
Application of Factor Analysis: To Study the Factor Structure Among Variables....Pages 359-387
Application of Discriminant Analysis: For Developing a Classification Model....Pages 389-412
Logistic Regression: Developing a Model for Risk Analysis....Pages 413-442
Multidimensional Scaling for Product Positioning....Pages 443-460
Back Matter....Pages 461-481

Data Analysis in Management with SPSS Software [1 ed.]
 978-81-322-0785-6, 978-81-322-0786-3

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