Table of contents : Front Matter....Pages i-xxi Data Management....Pages 1-27 Descriptive Analysis....Pages 29-67 Chi-Square Test and Its Application....Pages 69-101 Correlation Matrix and Partial Correlation: Explaining Relationships....Pages 103-132 Regression Analysis and Multiple Correlations: For Estimating a Measurable Phenomenon....Pages 133-165 Hypothesis Testing for Decision-Making....Pages 167-220 One-Way ANOVA: Comparing Means of More than Two Samples....Pages 221-254 Two-Way Analysis of Variance: Examining Influence of Two Factors on Criterion Variable....Pages 255-290 Analysis of Covariance: Increasing Precision in Comparison by Controlling Covariate....Pages 291-316 Cluster Analysis: For Segmenting the Population....Pages 317-358 Application of Factor Analysis: To Study the Factor Structure Among Variables....Pages 359-387 Application of Discriminant Analysis: For Developing a Classification Model....Pages 389-412 Logistic Regression: Developing a Model for Risk Analysis....Pages 413-442 Multidimensional Scaling for Product Positioning....Pages 443-460 Back Matter....Pages 461-481