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This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applic
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Peter Drucker said 25 years ago 'The purpose of a business is to attract and retain a customer'. It sounds sim
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This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions
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Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by org
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This is an important text for all students and practitioners of Business Intelligence (BI) and Customer Relationship Man
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Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses
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In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the cent
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This reader-friendly series is must read for all levels of managersAll managers, whether brand-new to their positions or
426 57 2MB Read more