Creative Careers in Photography: Making a Living with or Without a Camera 9781581154696, 1581154690, 9781581158151, 1581158157

Table of contents :
Intro
Title Page
Copyright Page
Contents
Preface
Part I The World of Photography
Chapter 1 Understanding the Profession
Being a Photographer-Careers with a Camera
Specialties
Stock
Digital
Being a Picture Professional: Careers without a Camera
Chapter 2 Making Choices
How Do I Choose?
Criticism-Can You Handle It?
Lifestyle Choices
Working Freelance
Working on Staff
Ownership Issues
Power of Organizations
It's a Business
Understanding the Trends
Chapter 3 Who Uses Photographs? Buying and Selling
Are You a Photographer or a Seller? The Other Side of the Desk: Are You a Client or the Buyer?Part II The Photographer: Careers with a Camera
Chapter 4 Photography for Publication
Advertising Photographers
Corporate Photography
Editorial
Media/ Publicity
Catalog
Other Specialties in Publication Photography
Chapter 5 Consumer Photography
Types of Consumer Photography
Weddings
Portraits
The World of Event Photography
Marketing Consumer Photography
Chapter 6 Service Photography
Real Estate Documentation
Forensic Photography
College and University Photography
Medical and Scientific Photography
Museums
Government Chapter 7 Fine Art PhotographyStyles in Fine Art Photography
W. Eugene Smith Memorial Fund
Crossover: Can You Do Both?
How to Be a Fine Artist
What Media to Use
Finding a Gallery
Marketing
Fine Art Photographers
Chapter 8 Stock Photography
Definition of Stock
Digital Stock
Careers in Stock Photography
How Is Stock Photography Marketed?
Rights-Managed versus Royalty-Free
Portals
The New Economics of Stock
What Is Your Place in Stock?
Getting an Agency to Represent You
Plan for the Long Term
Using a Portal to Market Stock
Marketing Your Own Work Chapter 9 Digital PhotographySpeed of Change
Digital versus Film
The Client's View on Digital
Getting A Handle on Workflow
Small Business Digital
The Art of Digital Photography
Imaging Software
Digital Photography Books
Part III Picture Professionals: Careers without a Camera
Chapter 10 Buyers, Sellers, and Dealers
Overview of Photography Uses and Users
The World of the Photo Buyer
Who Buys Photographs?
The World of the Photo Seller
Representative/Marketing Coordinator/Creative Management
Stock Photo Agent
Fine Art Galleries and Curators Chapter 11 Location and Support ServicesPhotographer's Assistant
Production
The Crew
Services off the Set
Chapter 12 Careers in Teaching and Writing about Photography
Being a Photography Educator
Writing about Photography
Part IV Starting a Career
Chapter 13 Education-Traditional and Online
Flexibility
Educational Choices
Evaluating Educational Programs
Workshops as Continuing Education
On-the-Job Training
Education for Picture Professionals
Organizations-Join As a Student
Broaden Your Education
Chapter 14 Finding Work in Photography
Assisting and Interning