Corporate Diversity Communication Strategy: An Insight Into American MNCs’ Online Communities And Social Media Engagement 3030299430, 9783030299439, 9783030299446

This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and co

228 58 2KB

English Pages 210 Year 2020

Table of contents :
Front Matter ....Pages i-ix
Front Matter ....Pages 1-1
Introduction (Roxana D. Maiorescu-Murphy)....Pages 3-21
Online Diversity Communication at JPMorgan Chase (Roxana D. Maiorescu-Murphy)....Pages 23-39
Online Diversity Communication at Wells Fargo (Roxana D. Maiorescu-Murphy)....Pages 41-54
Online Diversity Communication at Bank of America (Roxana D. Maiorescu-Murphy)....Pages 55-68
Online Diversity Communication at Citigroup (Roxana D. Maiorescu-Murphy)....Pages 69-80
Conclusions from the Financial Industry (Roxana D. Maiorescu-Murphy)....Pages 81-99
Front Matter ....Pages 101-101
Online Diversity Communication at Microsoft (Roxana D. Maiorescu-Murphy)....Pages 103-119
Online Diversity Communication at Google (Roxana D. Maiorescu-Murphy)....Pages 121-137
Conclusions from the Tech Industry (Roxana D. Maiorescu-Murphy)....Pages 139-153
Front Matter ....Pages 155-155
Online Corporate Diversity at Johnson & Johnson (Roxana D. Maiorescu-Murphy)....Pages 157-171
Online Corporate Diversity at Altria Group (Roxana D. Maiorescu-Murphy)....Pages 173-180
Conclusions from the Consumer Goods Industry (Roxana D. Maiorescu-Murphy)....Pages 181-189
Front Matter ....Pages 191-191
New Directions for Theory and Practice (Roxana D. Maiorescu-Murphy)....Pages 193-210
Back Matter ....Pages 211-214

Author / Uploaded
Roxana D. Maiorescu-Murphy

0 0 0
Like this paper and download? You can publish your own PDF file online for free in a few minutes! Sign Up

File loading please wait...

Recommend Papers

Online Communities for Doctoral Researchers and their Supervisors: Building Engagement with Social Media [1 ed.] 0367224003, 9780367224004

Bringing together accounts of online community engagement from a range of perspectives, this book considers how the chan

275 67 4MB Read more

Spatializing Social Media: Social Networks Online and Offline 036737420X, 9780367374204

Spatializing Social Media charts the theoretical and methodological challenges in analyzing and visualizing social media

454 44 6MB Read more

Insight Meditation Workshop Online

438 8 112KB Read more

An Insight into Chemical Engineering [1 ed.] 9380473028, 9789380473024

340 43 11MB Read more

Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR in Practice) [Second Edition] 0749449683, 9780749449681

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way

567 71 1MB Read more

Social Inequalities, Media, and Communication: Theory and Roots 9781498523448, 9781498523431

Social Inequalities, Media, and Communication: Theory and Roots provides a global analysis of the intersection of social

135 36 4MB Read more

Filling Execution Gaps: How Executives and Project Managers Turn Corporate Strategy into Successful Projects 9781501506390, 9781501515200

“I expected good, but this is great.” -Janet Pirus Phelps, Principle, Strategic CFO, Former CFO Papa Murphy's Pizza

158 41 19MB Read more

Social Media and Crisis Communication 9781138811997, 9781138812000, 9781315749068

457 69 3MB Read more

Emoji Speak: Communication and Behaviours on Social Media 1350135119, 9781350135116

Providing an in-depth discussion of emoji use in a global context, this volume presents the use of emoji as a hugely imp

175 32 8MB Read more

New Media and Visual Communication in Social Networks 1799810410, 9781799810414

Social media and new social facilities have made it necessary to develop new media design processes with different commu

457 104 15MB Read more