Contemporary Issues in Branding 1138368547, 9781138368545

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The chal

350 115 4MB

English Pages 318 Year 2019

Report DMCA / Copyright

DOWNLOAD EPUB FILE

Contemporary Issues in Branding
 1138368547, 9781138368545

  • 0 0 0
  • Like this paper and download? You can publish your own PDF file online for free in a few minutes! Sign Up