Consumer Behavior Knowledge for Effective Sports and Event Marketing [1 ed.] 9780203844113, 9780415873574

Economics and Consumer Behavior

567 26 36MB Read more

Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing) 0750686669, 9780750686662, 9780080942858

399 4 1MB Read more

Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge, Skills, and Behavior? Workshop Summary [1 ed.] 9780309391320, 9780309391313

In September 2015, the National Academies of Sciences, Engineering, and Medicine's Food and Nutrition Board convene

102 28 3MB Read more

Consumer Behavior 0538745401, 9780538745406

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scie

2,591 222 11MB Read more

The Why of the Buy: Consumer Behavior and Fashion Marketing [2 ed.] 1609018982, 9781609018986

Consumer behavior affects the fashion industry-in design, production, merchandising and promotion at all levels-as much

1,064 137 12MB Read more

The Marketing Handbook for Sports and Fitness Professionals 9781408195949, 9781408114797

Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without succ

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Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior and Advertising Research (Volumen 6) [6] 0615630685, 9780615630687

This sixth volume in the series reviews 682 consumer-related measurement scales that were reported in top marketing jour

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Consumer Behavior & Marketing Strategy, Ninth Edition [9 ed.] 0073404764, 9780073404769

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Co

1,470 196 8MB Read more

Consumer Behavior [8 ed.] 0357721292, 9780357721292

Hoyer/MacInnis/Pieters� CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and ant

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Consumer Behavior [1 ed.] 9781617287725, 9781606923948

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