Color Design Workbook: A Real World Guide To Using Color In Graphic Design [Revised Edition] 159253192X, 9781592531929, 1631592920, 9781631592928, 1631594109, 9781631594106
From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the info
200 17 23MB
English Pages 243 Year 2017 [2008]
Table of contents :
Cover
Half Title
Title
Copyright
Contents
Introduction
Chapter 1 What is Color? Apparent Color The Properties of Color
Chapter 2 Color Theory History of Color Theory Color Harmony
Chapter 3 Color Meanings Color Index
Chapter 4 10 Rules of Color
Convey Information
Color Harmony
Attract Attention
Context
Experimentation
See Color Differently
Mnemonic Value
Composition
Standardized Color Systems
Understand Limitations
Chapter 5 Color Systems
Color Systems Trends and Forecasting
Color Systems in Art and Design History
Inspirations for Palettes
Eleven Color Systems
Chapter 6 Color Talk
Chapter 7 Case Studies
Sean Adams Los Angeles, USA
Brand New School Santa Monica New York, USA
Chimera Design St. Kilda, Australia
Dynamo Dublin, Ireland
Stillhart Konzept Zurich, Switzerland
Green Dragon Office Los Angeles, USA
Johnson banks London, UK
Uwe Loesch Erkath, Germany
Lorenc & Yoo Design Atlanta, USA
LUST The Hague, Netherlands
Methodologie, Inc. Seattle, USA
Morla Design San Francisco, USA
Collins New York San Francisco, USA
Pentagram London, UK
Segura Inc. Chicago, USA
Steinbranding Buenos Aires, Argentina
Volume Inc. San Francisco, USA
Gallery
Glossary
Index
A
B
C
D
F
H
J
K
L
M
P
R
S
U
V
W
Bibliography Web Resources
About the Author
Cover
Half Title
Title
Copyright
Contents
Introduction
Chapter 1 What is Color? Apparent Color The Properties of Color
Chapter 2 Color Theory History of Color Theory Color Harmony
Chapter 3 Color Meanings Color Index
Chapter 4 10 Rules of Color
Convey Information
Color Harmony
Attract Attention
Context
Experimentation
See Color Differently
Mnemonic Value
Composition
Standardized Color Systems
Understand Limitations
Chapter 5 Color Systems
Color Systems Trends and Forecasting
Color Systems in Art and Design History
Inspirations for Palettes
Eleven Color Systems
Chapter 6 Color Talk
Chapter 7 Case Studies
Sean Adams Los Angeles, USA
Brand New School Santa Monica New York, USA
Chimera Design St. Kilda, Australia
Dynamo Dublin, Ireland
Stillhart Konzept Zurich, Switzerland
Green Dragon Office Los Angeles, USA
Johnson banks London, UK
Uwe Loesch Erkath, Germany
Lorenc & Yoo Design Atlanta, USA
LUST The Hague, Netherlands
Methodologie, Inc. Seattle, USA
Morla Design San Francisco, USA
Collins New York San Francisco, USA
Pentagram London, UK
Segura Inc. Chicago, USA
Steinbranding Buenos Aires, Argentina
Volume Inc. San Francisco, USA
Gallery
Glossary
Index
A
B
C
D
F
H
J
K
L
M
P
R
S
U
V
W
Bibliography Web Resources
About the Author
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