Table of contents : Contents......Page 6 Foreword......Page 10 Introduction......Page 12 I. CHOCOLATE AND PSYCHOLOGY......Page 14 1. Chocolate and Loneliness among the Elderly......Page 16 2. Locus of Control and Chocolate Perceptions......Page 24 3. Curing Irrationality with Chocolate Addiction......Page 32 4. Perceived Attributes of Chocolate......Page 48 II. CHOCOLATE AND LITERATURE......Page 58 5. Conventions of Chocolate as Weapons of War and Peace in Shaw's Arms and the Man, Straus's The Chocolate Soldier and in the MGM Film Version, The Chocolate Soldier......Page 60 6. Candy, Cheka, and Controversy: The Propaganda Failure of Alexander Tarasov-Rodionov's 1922 Novel Chocolate......Page 72 7. Chocolate for Rrose: Marcel Duchamp's Chocolate Grinder and The Large Glass......Page 80 8. Has Modernism Failed the Chocolate Box?......Page 98 9. Chocolate Imagery in Avant-Garde Art......Page 106 10. Inside the Pastilles of the Marquis de Sade......Page 112 III. CHOCOLATE COMMERCE AND HEALTH......Page 122 11. The Role of Chocolate in the American Diet: Nutritional Perspectives......Page 124 12. Bite-Sized Marketing: Candy Bars......Page 138 13. Proof That an Entrepreneurial Dream Can Come True . . . Through Chocolate......Page 144 14. Trends in Chocolate......Page 150 IV. CHOCOLATE LORE......Page 158 15. Cacao: Gift of the New World......Page 160 16. The Social and Economic History of Cacao Cultivation in Colonial Soconusco, New Spain......Page 168 17. Chocolate—Its Quality and Flavor (Which Is the World's Best Chocolate?)......Page 178 18. Location Factors in Cocoa Growing and the Chocolate Industry......Page 196 19. Chocolatissimo!......Page 210 20. Chocolate Recipes......Page 218 B......Page 224 C......Page 225 E......Page 227 G......Page 228 L......Page 229 M......Page 230 R......Page 231 S......Page 232 W......Page 233 Z......Page 234 About the Editor and Contributors......Page 236