Table of contents : CONTENTS......Page 5 ACKNOWLEDGMENTS......Page 7 INTRODUCTION JUDGING THE BOOK......Page 8 A UNION OF FUNCTION AND FORM: THE EVOLUTION OF THE BOOK JACKET IN AMERICA......Page 18 AMERICANIZING UTOPIA: PROGRESSIVE DESIGN IN AMERICAN HANDS......Page 42 MODERNISM AND BEYOND: HISTORICAL FOUNDATIONS FOR CONSTRUCTING THE FUTURE......Page 72 THE BLAND BREEDING THE BLAND: AMERICAN BOOK COVER DESIGN DISORIENTED......Page 96 THE PILLAGED, PARODIED, AND PROFOUND: POSTMODERNISM AND THE BOOK COVER......Page 114 REDEFINE AND REDESIGN: MAKING POSTMODERNISM WORK......Page 134 NOTES......Page 172 SELECTED BIBLIOGRAPHY......Page 178 INDEX......Page 182 CREDITS......Page 186