Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand 1857885813, 9781857885811

Transforming Your Business into a Brand : The 10 Rules of Branding [1 ed.] 9789812619228, 9789812613868

Brilliant advice written in an effervescent, concise, easy-to-understand language. Expanding on a subject that is often

135 61 8MB Read more

Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand 9780300128079

Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers’ rights. This b

147 67 3MB Read more

You Are A Brand, 2nd Edition: In Person and Online, How Smart People Brand Themselves For Business Success 1857885805, 9781857885804

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded thei

115 80 2MB Read more

Partnership Marketing : How to Grow Your Business and Transform Your Brand Through Smart Collaboration [1 ed.] 9780470678701, 9780470676707

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding suc

150 59 3MB Read more

Smart Strategies for Turning an Idea into a Product or Service [1 ed.] 9781477776353, 9781477776346

Turning an idea into a product or service takes dedication and perseverance, but the best part is anyone can do it. This

106 42 15MB Read more

The Power of Positive Destruction : How to Turn a Business Idea into a Revolution 9781119196440, 9781119196426

It's no longer good enough to build a company to last; today it's about building a company to ignite change. T

148 100 354KB Read more

The Art Of A Happy Exit: How Smart Entrepreneurs Sell Their Businesses 9390327024, 9789390327027

EVERY ENTREPRENEUR NEEDS A HAPPY EXIT STRATEGY! 'So, what's your exit strategy?' The question often le

266 10 1MB Read more

Lending Power: How Self-Help Credit Union Turned Small-Time Loans into Big-Time Change 9780822372776

Lending Power is the compelling story of the nonprofit Center for Community Self-Help, a community-oriented and civil ri

130 7 15MB Read more

Big and Small: A Cultural History of Extraordinary Bodies 9780300231717

A groundbreaking work that explores human size as a distinctive cultural marker in Western thought

149 61 25MB Read more

Cash Flow for Creators: How to Transform Your Art into a Career 9781642350418, 9781642350425

363 48 200KB Read more