Brand Authority : Discover How To Be Everywhere, Stand Out From Your Competition And Build An Incredible Brand People Will Remember! 9781633481305

From Z to A-Lister: How To Build Your Personal Brand 0620658584, 9780620658584

Jen Su was told that she would ‘never make it as a Chinese-American in the South African broadcasting industry’. Today,

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BE SEEN: Find Your Voice. Build Your Brand. Live Your Dream. 9781401972592, 9781401972585, 9781401972608

From a leader whose business is all about creating connection: strategies to find your audience, hone your brand, and ac

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Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love 9781119611561, 9781119611585, 9781119611615, 1119611563

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce

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Stand Out: How to Build Your Leadership Presence [1 ed.] 1789665817, 9781789665819

Leadership presence doesn't come with a title or promotion - good leaders develop presence over time. Leadership pr

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You Are A Brand, 2nd Edition: In Person and Online, How Smart People Brand Themselves For Business Success 1857885805, 9781857885804

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded thei

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From Individual to Empire: A guide to building an authentic and powerful brand 9781632992611, 9781632992628

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Brand Storytelling: Put Customers at the Heart of Your Brand Story [2 ed.] 1398610100, 9781398610101

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of br

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Winfluence: Reframing Influencer Marketing to Reignite Your Brand 1642011347, 9781642011340

Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from th

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Contesting Nordicness: From Scandinavianism to the Nordic Brand 9783110730104, 9783110735017

Open Access The terms ‘Nordic’ and ‘Scandinavian’ are widely used to refer to the politics, society and culture of Den

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From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First [1 ed.] 1398604313, 9781398604315

Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share g

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