Automating Salesforce Marketing Cloud [1 ed.] 9781803237190

Table of contents :
Cover
Title
Contributors
Table of contents
Preface
I Automation theory and automations in SFMC
1 What is automation?
2 SFMC automation tools
3 SFMC automation best practices
II Optimizing automation inside of SFMC
4 Automating email sends
5 Automating your ETL and data
6 The magic of script activities
7 The power of in-step APIs
8 Creating mini web apps
III Optimizing the automation of SFMC from external sources
9 Getting started with custom integrations
10 Exploring SFMC as a piece of the puzzle
11 Exploring SDKs, APIs, and specs
12 Webhooks and microservices
13 Exploring custom Journey Builder activities
IV Conclusion
14 Carpe omnia
Index