Audience Evolution 9780231520942, 9780231150347, 9780231150354, 2010023906

Audience Evolution: New Technologies and the Transformation of Media Audiences [Illustrated] 0231150350, 9780231150354

Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and di

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Futures of Journalism: Technology-stimulated Evolution in the Audience-News Media Relationship 3030950727, 9783030950729

This book examines how technologies are changing, will change, or could change the relationship between audiences and ne

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Shakespeare’S Audience 9780231890359

Presents and interprets evidence on the size, social composition, behavior, and the aesthetic and intellectual capacity

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Audience In volvement in advertising

The effectiveness of advertising messages is widely believed to be moderated by audtence involvement. In this paper, psy

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The Audience of Matthew: An Appraisal of the Local Audience Thesis 9780567659231, 9780567421739, 9780567664488

This book seeks to establish the inadequacy of readings of the Gospel of Matthew as intended for, and a reflection of, a

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Audience Analysis [1 ed.] 0761910026, 9780761910022

`The book is essentially for a student of mass communication or may be of interest to the communications expert into com

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Managing Today’s News Media: Audience First 9781452292571

The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practic

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Messaging: Why Audience Matters 099863980X, 9780998639802

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Now that the audience is assembled 9780822371588

David Grubbs explores the ephemeral nature of improvised music in Now that the audience is assembled, a prose poem that

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Audience [1 ed.] 1032539747, 9781032539744

This accessible guide through audience studies’ histories outlines a contemporary Cultural Studies approach to audiences

102 19 3MB Read more