Arts Management: Uniting Arts and Audiences in the 21st Century 9780199973705

Table of contents :
Dedication
Contents
Preface
Introduction
Chapter 1: What Is Arts Management?
Defining The Arts
Defining Culture
Defining Arts Management
Case Study 1-1
Organizing the Arts Through History
The Arts in America
The Arts in Contempopary Society
Conclusion/Discussion Questions
Chapter 2
Management Today
Case Study 2-1
The Four Functions of Management
Historical Development of Management: 1776-1920
Principles of Fayol's Administrative Management Commonly Practiced Today
Historical Development of Management: 1920-2000
Management and the Arts Organization
Case Study 2-2
Case Study 2-3
Leadership vs. Management
Case Study 2-4
Conclusion/Discussion Questions
Chapter 3: Organizational Structure
Philosophy of Organizational Structure
Arts Organization Structure Chart
For-Profit Business (AKA "the Private Sector")
Case Study 3-1
Government (AKA "the Public Sector")
Not-For-Profit Business (AKA "the Philanthropic Sector")
Alternative Structures
Case Study 3-2
Choosing a Structure
Case Study 3-3
Forming an Arts Not-For-Profit
Conclusion/Discussion Questions
Chapter 4: Planning for Organizational Success
Why Plan?
Why Not Plan?
Types of Plans
Mission, Vision, and Values
Case Study 4-1
Assessing the Organization: The Situational Analysis
Example of S.W.O.T Process
Creating the Plan: Goals, Objectives, and Strategies
Case Study 4-2
Managing the Planning Process
Conclusion/Discussion Questions
Chapter 5: Governance and the Board of Directors
Governance vs. Management
Comparsion of the Functions of Government and Management
Case Study 5-1
The Not-For-Profit Board of Directors
Types of Boards
Fiduciary Duty
Case Study 5-2
Governing Responsibilities of the Board of Directors
The Role of the Board in Fundraising
Committees of the Board
The Relationship of Board and Staff
Case Study 5-3
Recruiting Board Members
Case Study 5-4
Conclusion/Discussion Questions
Chapter 6: Human Resources in the Arts Organization
The Not-For-Profit Workforce
Which Types of Staff Should Be Hired?
Advantages and Disadvantages to an Arts Organization of Hiring Workers From Various Sources
The Organizational Chart
Personnel Management
Case Study 6-1
Volunteers in the Arts Organization
Case Study 6-2
Case Study 6-3
Sources of Volunteers
Conclusion/Discussion Questions
Chapter 7: Program Planning and Evaluation
Mission-Based Program Planning
Functions of Arts Organizations
Functions that Arts Organizations Perform
Artistic Considerations in Planning
Case Study 7-1
Audience and Community Considerations
Gaining Commuity Buy-in
Defining Success
Determining Feasibility
Evaluating Feasibility: Factors to Consider
Evaluating Programs
Logic Model For Program Evaluation
Conclusion/Discussion Questions
Chapter 8: Financial Management in the Arts Organization
Financial Distinctions of Not-For-Profit Businesses
Fun with Acronyms
Financial Management Terms and Concepts
Case Study 8-1
Financial Management Systems
Accessing Financial Information and Forms 990
Case Study 8-2
Using Accounting Software
Chart of Accounts
Case Study 8-3
Types of Financial Statements
Statement of Activities (Also called Activities Statement, Operating Statement, Revenue Statement)
Conclusion/Discussion Questions
Chapter 9: Planning for Financial Management
Indicators of Financial Health
Internal Controls
Sample Board Policy on Conflict of Interest
The Financial Management Cycle
Budgeting
Planning and Accounting for Contributed Income
Fund Accounting
Case Study 9-1
Planning and Accounting for Earned Income
Calculating Retail Price
Case Study 9-2
Auxiliary Business Ventures
Asset Management
Conclusion/Discussion Questions
Chapter 10: Fundraising Basics
What Is Fundraising?
The Fundraising Mentality
Ten Principles of Fundraising
Preparation for Successful Fundraising
Fundraising Expenses
A Simple Case Statement For an Arts Organization's Annual Fund Drive
Roles in the Fundraising Process
Who Supports the Arts?
Case Study 10-1
Government's Role in Arts Support
Conclusion/Discussion Questions
Chapter 11: Fundraising Nuts and Bolts
Donor Relations and Fundraising Ethics
The Donor Bill of Rights
Prospect Research
The Annual Campaign
Writing Successful Fundraising Letters
Funding Opportunity Worksheet
Successful Grant Writing
Soliciting Corporate Sponsorship
Conclusion/Discussion Questions
Chapter 12: Education and the Arts
Defining Basic Terms
The Arts and Human Development
Arts Education in the School Setting
Case Study 12-1
Case Study 12-2
Flex Your Creativity Muscle
Education in the Arts Organization
Case Study 12-3
Case Study 12-4
Conclusion/Discussion Questions
Chapter 13: Marketing and Audience Development
Challenges of Marketing the Arts
The Marketing Mindset
Understanding Arts Audiences
Case Study: Old Milk in New Bottles
Has Technology Hurt Arts Attendance?
Case Study 13-2
Case Study 13-3
How Consumer Behavior Affects Marketing
Case Study 13-4
Marketing Trends and Practices
The Impact of Social Media
Case Study 13-5
Audience Development
Marketing Planning
Marketing Research
Conclusion/Discussion Questions
Chapter 14: Marketing Techniques
Target Marketing
The Target Marketing Process
positioning
Communicating the Message
Case Study 14-1
Taglines
Case Study 14-2
The First P: Product
Case Study 14-3
The Second P: Place
Case Study 14-4
The Third P: Price
The Fourth P: Promotion
Examples of Promotional Tools
Advantages and Disadvantages of Various Promotion Tools
Public Relations
Advertising
Case Study 14-5
Sales Promotion
Conclusion/Discussino Questions
Chapter 15: Community Engagement
What Is Community Engagement?
Challenges of Community Engagement
Case Study 15-1
Community Arts Development
Arts in the Small Community: A National Plan
Social and Civic Benefits of Arts and Culture
Case Study 15-2
Arts in the Economy
Public Art
Case Study: Mural Arts Program
Ten Characteristics of a Healthy Community
Conclusion/Discussion Questions
Chapter 16: Advocating for the Arts
Government and the Arts
Arts in the United States
Advocacy
Be an Arts Advocate!
Case Study 16-1
Advocacy or Lobbying?
Making the Case for the Arts
Getting Started in Legislative Advocacy
Developing Effective Messages
Conclusion/Discussion Questions
Appendix I
Appendix II
Appendix III
Appendix IV
Appendix V
Appendix VI
Appendix VII
Appendix VIII
Appendix IX
Appendix X
Appendix XI
Appendix XII
Appendix XIII
Appendix XIV: Sample Letter to Elected Official
Glossary
Notes
References
Author Bio
Index