Applied Public Relations: Cases in Stakeholder Management (Lea's Communication Series) [1 ed.] 0805846069, 9780805846065, 9781410611208

Gaining Influence in Public Relations: The Role of Resistance in Practice (Lea's Communication Series) (Lea's Communication Series) 0805852921, 9780805852929, 9781410616975

436 94 1MB Read more

Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management 9780415710916, 9780415710923, 9781315858937

542 92 1MB Read more

Public Relations in Japan: Evolution of Communication Management in a Culture of Lifetime Employment 9781138634763, 9781315206677

594 165 2MB Read more

Strategic Public Relations Management: Planning and Managing Effective Communication Programs (LEA's Communication Series) (Lea's Communication) [2 ed.] 0805853804, 9780805853803, 9781410616555

This second edition of Erica Weintraub Austin and Bruce E. Pinkleton’s popular text, Strategic Public Relations Manageme

105 74 5MB Read more

Public Relations Cases: International Perspectives [3rd ed.] 0415234263, 9780415234269

This unique collection of contemporary international public relations case studies offers in depth insights into the eff

528 14 2MB Read more

The Global Public Relations Handbook: Theory, Research, and Practice (LEA's Communication Series) 0805839224, 9780805839227, 9781410607751

This handbook provides a comprehensive theoretical framework for studying and practicing public relations around the wor

520 86 3MB Read more

The Global Public Relations Handbook: Theory, Research, and Practice (LEA's Communication Series) 0805839224, 9780805839227, 9781410607751

This handbook provides a comprehensive theoretical framework for studying and practicing public relations around the wor

456 86 3MB Read more

Strategic Silence: Public Relations and Indirect Communication 1317329287, 9781317329282

Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while

554 61 3MB Read more

Visual Public Relations: Strategic Communication Beyond Text 9781138064669, 9781315160290

397 98 6MB Read more

Effective Personal Communication Skills for Public Relations 074944407X, 9780749444075

Make ideas contagious through every channel of communicationViral marketing — word-of-mouth marketing that spreads rapid

547 104 12MB Read more