Table of contents : CONTENTS ACKNOWLEDGEMENTS INTRODUCTION I. THE SCOPE OF AXIOLOGY II. VALUATION AS AN ASPECT OF CONCEPTUALIZATION III. EXPERIENTIAL MOTIVATION OF THE DOMAIN OF VALUES IV. THE MEANING OF GOOD V. THE AXIOLOGICAL PARAMETER OF PRECONCEPTUAL IMAGE SCHEMATA VI. THE FUNDAMENTAL AXIOLOGICAL MATRIX VII. FAMA AND THE CONTAINER SCHEMA VIII. AXIOLOGICAL ASPECTS OF METAPHORS IX. ELICITING THE AXIOLOGICAL CHARGE X. AXIOLOGICAL ASPECTS OF GRAMMAR XI. DISCOURSE PHENOMENA XII. THE LANGUAGE OF CHRISTIAN ETHICS EPILOGUE REFERENCES SUBJECT INDEX NAME INDEX