Table of contents : Contents Illustrations Tables Preface Acknowledgments Introduction 1. The Economic Approach to the Study of Wine 2. The Wine Product 3. Wine Sensory Characteristics 4. Grape Growing 5. Grape Markets and Supply Cycles 6. Wine Production 7. Bulk Wine, Private-Label Wine, and Wine Alcohol 8. Wine Distribution and Government Regulation 9. The Wine Firm 10. Wine-Firm Behavior 11. The Wine Consumer and Demand 12. The Wine Consumer, Quality, and Price 13. The Globalization of Wine Conclusion Notes References Index