Advertising as a Creative Industry: Regime of Paradoxes (Routledge Research in the Creative and Cultural Industries) [1 ed.] 1032203013, 9781032203010

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the pla

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Advertising as a Creative Industry: Regime of Paradoxes (Routledge Research in the Creative and Cultural Industries) [1 ed.]
 1032203013, 9781032203010

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