Advances in Creativity, Innovation, Entrepreneurship and Communication of Design: Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA 9783030800932, 9783030800949

This book brings together experts from different areas to show how creativity drives design and innovation in different

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Table of contents :
Advances in Human Factors and Ergonomics 2021
Preface
Contents
Creativity and Thinking Styles
Overcoming Bounded Scalability: Achieving Interoperability Through Behavioral Boundary Objects
1 Introduction
2 Overcoming Bounded Scalability in Behavioral Design
2.1 Methodology to Achieve Learning at Scale
3 Behavioral Boundary Objects: Pattern Languages
4 Conclusion
References
Creative Inspiration
1 Introduction
2 Context
3 Process
4 Conclusions
References
Beyond IDEO’s Design Thinking: Combining KJ Method and Kansei Engineering for the Creation of Creativity
1 Introduction
2 Design Thinking 2.0: KJ Method and Kansei Engineering
3 Overcome the Barriers for Design Thinking 2.0
3.1 Linguistic Barrier
3.2 Disciplinary Barrier
3.3 Cultural Barrier
3.4 Summary
4 Behind KJ Method: Prof Kawakita’s View of the World
4.1 KJ Method and Design Thinking with a Wider Definition
4.2 The World as an Organic Entity
5 Beyond Borders: Managing Kansei Design
6 Conclusion
References
Blending Design Thinking and Design Futures: Facing the Complexity of Uncertain Futures
1 Introduction
2 How does Design Deals with Complex Futures?
3 Touchpoints Between Design Thinking, Design Futures, and Futures Thinking
4 Conclusions and Future Activities
References
Fractal Features of Creative Thinking Process
1 Introduction
2 Methodology
2.1 Cognitive Experiment
2.2 Coding
2.3 Fractal Analysis
3 Results and Discussion
3.1 Participants’ Information
3.2 Fractal Features
3.3 Thinking Process
3.4 Influencing Factors
4 Implications
5 Conclusions and Opportunities for Further Research
References
Contextual Knowledge Sharing Strategy Based on Contextual Thinking in Service Design
1 Introduction
2 Service Design and Contextual Knowledge
3 Visualization as a Means of Knowledge Communication
4 Mechanism and Strategy of Contextual Knowledge Sharing in Service Design
5 Conclusion
References
Innovation During Start-Up and Entrepreneurship
3C-Crisis-Concept for SME: Complexity, Capacity and Competence
1 Introduction
2 Approach
3 Discussion
4 Conclusion
References
The Evolutionary Nature of Innovation Businesses
1 Introduction
2 The Design Business Development as a Process
3 The Business Development Canvas
4 The Interconnected Nature of Startups
5 The Business Development Diamond
6 Conclusion
References
Inspiration Mining: Exploring Design Research(ers) Strategies
1 Introduction
1.1 Interdisciplinary Design Process by Ana Ricardo
1.2 (Un)complexity by Ana Almeida
1.3 The 21st Century Consumer by Inês Gonçalino
1.4 Emerging Cultural Landscapes by Raquel Gouveia
1.5 The Manifest of the Mind by Sara Condeça
2 Inspiration Mining Research Strategy
References
Democratic Organizational Culture for SMEs Innovation Transformation and Corporate Entrepreneurship
1 Introduction
2 Challenges in the SMEs Innovation Culture
3 Research Methodology, Methods and Results
4 Changing the SMEs Innovation DNA
5 The Democratic SME Innovation Transformation (DeSEMIT) Model
6 The DeSMEIT for Corporate Entrepreneurship in SMEs
7 Impact, Limitations, and Areas of Further Research
8 Conclusion
References
Environment and Sustainability
Bilateral Knowledge-Sharing for New Product Development Under the UN Sustainable Development Goals
1 Introduction
2 The United Nations Sustainable Development Goals
3 The Innovation Paradox
4 A Democratic Approach to Social Product Development
5 The Bilateral Knowledge-Sharing
6 Transforming CSR and Achieving the SDGs
7 Limitations and Areas of Further Research
8 Conclusions
References
Beyond Corporate Social Responsibility (CSR): Democratizing CSR Towards Environmental, Social and Governance Compliance
1 Introduction
2 CSR Expectations and Opportunities
3 The CSR to ESG Democratic Transition
4 The CSR to ESG Facilitator
5 The Democratic CSR to ESG Model
6 Agile Implementation of the Democratic CSR to ESG Model
7 The Democratic CSR Organization-Society Co-evolutionary Model
8 The Democratic CRM Organization-Society Co-evolutionary Model
9 Limitations and Areas of Further Research
10 Conclusion
References
Tailor-Made Smart Sustainable City
1 Smart Sustainable City
2 The Essence and Use of the QFD Method
3 Analysis of Smart Sustainable City Elements Using QFD
3.1 Input Information
3.2 Means of Obtaining Information
3.3 Data Processing
3.4 The Assessment of Implementation Difficulties
4 Application
References
The Design of Take-Away Garbage Collection System Based on Service Design
1 Introduction
2 Research Status
2.1 Status of Takeaway Tableware
2.2 Status of Packaging Recycling
3 Theoretical Research
3.1 Status of Packaging Recycling
3.2 Introduction to TRIZ Theory
3.3 Innovation Design Method Based on CBR and TRIZ Theory
4 Take-Away Waste Recycling Service System
4.1 TRIZ-Based Service Design Conflict Resolution
4.2 Service System Construction
5 Conclusion
References
Health and Well Being
Wellbeing and Healthcare: Exploring Ways of Interactive Prototyping with Mental Process
1 Introduction
2 Research Approach
3 Design
3.1 Pregsport
3.2 CareforCarers
4 Conclusion
References
A Conceptual Design of a Modular Multifunctional Nursing Bed for Moderately Disabled Patients
1 Introduction
2 User Research
2.1 Observation
2.2 Interview
3 Process and Prototype Development
3.1 Concept
3.2 Cardboard modeling
3.3 Prototype developing
4 Evaluation of Nursing Bed Design
5 Conclusion
References
Disinfection of Vehicle Interior Space as a Major Step Towards the Recovery and Development of Post-pandemic Car-Sharing Industry
1 Background
1.1 In the Post-epidemic Era, Epidemic Prevention Becomes Normal
1.2 The Relationship Between Public Transport and the Spread of the Epidemic
1.3 Rising Awareness of the Cleanliness in Car-Sharing Services
1.4 Changing Travailing Patterns in the Post-epidemic Era
1.5 Shared Car Cleaning System Is Immature
2 Reasons for Perfecting Cleaning System
3 Suggestions for Conquering the Challenge
3.1 Formulate Corresponding Encouragement Policies
3.2 Establish a Unified and Standardized Clean Management
3.3 Enhance Consumer Recognition of the Sharing Industry
3.4 Establish a Flexible and Efficient Internet Emergency Response Mechanism
4 Conclusion
References
A Home-Based Upper Limb-Rehabilitation Service System for Patients with Mild-Stroke
1 Introduction
2 Literature Review on Upper Limb-Rehabilitation
2.1 Upper Limb Movements
2.2 Upper Limb Rehabilitation Theories
2.3 Upper Limb Rehabilitation Assessments
3 Qualitative Field Research
3.1 Observation
3.2 Interview
3.3 Results of the Qualitative Research
4 A Product Service System Design
5 Conclusion
References
Culture and Globalization
Democratic Governmental Corporate Entrepreneurship for the Transformation of the Public Sector in the Balkan Region
1 Introduction
2 Public Sector Challenges in Knowledge Management
3 Research Methodology, Methods, and Results
4 Towards a Public Sector Entrepreneurial Culture
5 The Holistic Government Corporate Entrepreneurship Model (HGCEM)
6 Impact of the HGCEM in the Public Sector
7 Limitations of the HGCEM Model
8 Areas of Further Research
9 Conclusion
References
Strategic Utilization of the VR and AR Technologies for the African Cultural Heritage Promotion and Management
1 Introduction
2 The Cultural Digital Transformation of Egypt
3 Extending the Cultural Digital Transformation of Egypt with VR and AR
4 The Bardo Museum in Tunis
5 The Museum/Castle in Oman
6 Technology Architecture and Infrastructure
7 Alignment with the Science, Technology and Innovation Strategy for Africa 2024, and the UN 2030 Sustainable Agenda
8 Areas of Further Research
9 Conclusions
References
Application of Defamiliarized Illustrations to the Design of Culture and Creative Products
1 Introduction
2 Overview of Defamiliarization Theory
3 Illustrations’ Significance in the Design of Cultural and Creative Products from the Perspective of Defamiliarization
3.1 Improve the Novelty of Cultural and Creative Products
3.2 Intensify the Taste of Cultural and Creative Products
3.3 Strengthen the Originality of Cultural and Creative Products
4 “Defamiliarization” Strategy in the Design of Cultural and Creative Illustrations
4.1 Defamiliarization of Drawing Content
4.2 Defamiliarization from the Perspective of Viewing Angle
4.3 Defamiliarization from the Perspective of Drawing Material
4.4 Defamiliarization from the Perspective of Form of Expression
5 Conclusion
5.1 Value and Meaning of the Application of Defamiliarization
5.2 The Application Mode in Cultural and Creative Illustrations and Points Worth Noting
References
Knowledge Cities: ICT and Urban Components
1 Introduction
2 Theoretical Framework
2.1 The IM and ICT
2.2 The Innovative Milieu: Planned and Spontaneous Cases
2.3 Knowledge Cities and Economic Systems
3 Method
4 Results
4.1 Components and Conditions for the IM
4.2 The Components of the Knowledge City
4.3 Spatial Changes Framed in the KC. The 22@Barcelona Innovative Milieu
5 Discussion and Conclusions
References
The 4Es of Management: Managing Cultural Exchange in Multinational Corporations
1 Introduction
2 Multinational Corporations in Developing Countries
3 Pitfalls of Product Development for Developing Markets
4 Democratic Knowledge Management
5 The 4Es of Cultural Exchange Management
6 The 4Es Execution Process
7 Cultural Exchange for Democratic Product Development
8 Limitations and Areas of Further Research
9 Conclusions
References
Temporal Focus and Innovativeness of Consumers in the Use of Technologies: A Cross-Cultural Study
1 Introduction
2 Literature Review
2.1 Consumer Innovativeness
2.2 Temporal Focus
3 Materials and Methods
4 Analysis and Results
5 Discussion and Conclusions
References
Organizing Global Democratic Collaboration in Crisis Contexts: The International Triangulation System
1 Introduction
2 Multifactorial Disruptions of Unprecedented Magnitude
3 The Global Coordination Problem in Crisis Management
4 The International Collaboration Guideline for Crisis Management (ICGCM)
4.1 Addressing a Potential Organization for the Global Alliance
4.2 Defining the ICGCM Guideline
4.3 Applying the ICGCM
5 Coordinating Parallel ICGCMs Geographically and Across Disciplines: Federating the Global Alliance
5.1 The ITP: International Triangulation Procedure
5.2 The International Triangulation System (ITS)
6 Conclusions
References
Knowledge and New Technology
Identification of Potentials for the Personalization of Products
1 Problem and Objective
2 State of the Art
3 Methodological Approach
4 Method and Tool for the Analysis of Potentials
5 Exemplary Testing
6 Discussion and Future Work
References
Digital Museum Transformation Strategy Against the Covid-19 Pandemic Crisis
1 Introduction
2 Covid-19: Need of Digital Art
3 Research Methodology and Key Results
4 The COVID-19 Impact and Opportunities on Digital Art
5 Towards Gamified and Digital Museums
6 The Impact of Avatar Technology in Virtual Museums
7 An Avatar Based Digital Museum Architecture
8 Limitations and Areas of Further Research
9 Conclusions
References
An Interactive Design Solution Based on AR Technology for Mobile Phone Addicted User
1 Introduction
2 User Research
2.1 Observation
2.2 Context Mapping and Interview
2.3 Research Results
3 Design Process
3.1 Concepts
3.2 Hardware Design
3.3 Interaction Design
4 Conclusion
References
Packaging Design of Children's Toys Based on Synesthesia
1 Meaning of Synaesthesia in the Design of Children’s Toy Package
1.1 What is Synaesthesia
1.2 Children’s Potential Synaesthetic Ability
1.3 Rationality of Synaesthesia in Children’s Toy Package
2 Creating Synaesthesia in Children’s Toy Package
2.1 Initial Sensation Experience
2.2 Behavioral Experience
2.3 Emotional Experience
3 Essential Elements Constructing Synaesthetic Experience in Children’s Toy Package
3.1 Synaesthesia of Visual Image
3.2 Distinction of Material Combination
3.3 Formalization of Package Structure
4 Experiment of Synaesthetic Elements in Children’s Toy Package
4.1 Experiment Objective
4.2 Experiment Content
4.3 Result of the Experiment
References
E-commerce Perspective in Kids and Toys Sector Purchase Process: Design Opportunity
1 Introduction
2 Design for Usability and User Experience (UX)
3 The Research Method
4 Findings
5 Conclusions
References
Demands Exploration of Future Interior Layout in Shared Mobility Using Design Fiction
1 Introduction
1.1 Motivation
1.2 Prior Studies
1.3 Research Goal
2 Basis for Study Methodology
2.1 Design Fiction
2.2 User Enactment
3 Workshop Design
3.1 Study-Arranging AVs Layout for Future Carpooling Experiences
3.2 Assumptions
3.3 Procedure
3.4 Results
4 Conclusion
References
A Fintech Approach Towards Resolving the Young Adult Home Ownership Challenge
1 Introduction
2 Home Ownership Challenge
3 Research Methodology
4 Research Results Analysis and Proposed Solution
5 Co-sharing Platform Operations
6 Socio-Economic Impact of the Proposed Solution
7 Limitations and Areas of Further Research
8 Conclusions
References
Applications of Blockchain Technology in the Construction Industry
1 Introduction
2 Blockchain Technology in the Construction Industry
3 Research Methodology
4 Findings and Discussion
4.1 Background Information
4.2 Applications of Blockchain Technology in the Construction Industry
5 Conclusion and Recommendation
References
Education
How Shared Online Whiteboard Supports Online Collaborative Design Activities: A Social Interaction Perspective
1 Introduction
2 Methodology
2.1 Participants
2.2 Online Whiteboard
2.3 Workshop Sections
2.4 Interview Questions
3 Results
3.1 Experiences Related to Affective Expression
3.2 Experiences Related to Open Communication
3.3 Experiences Related to Group Cohesion
4 Discussion and Conclusion
References
Creative Class of “Micro Culture” Creative Industry
1 Introduction
2 Formation and Development of the Creative Industry Focusing on “Micro Culture”
2.1 Formation and Connotation of “Micro Culture”
2.2 Creative Industry Formation Focusing on “Micro Culture”
3 Formation and Development of the Creative Class
3.1 The Rise of the “Creative Class”
3.2 Trend of “Decentralization”
4 Growth Model of the Creative Class
4.1 Cluster Mode with “Micro Enterprise” at Its Core
4.2 Diffusion Mode with “Micro Culture” at Its Core
5 Conclusion
References
Innovation and Entrepreneurship Practice: Interdisciplinary Teaching and Learning in an Applied Psychology Context
1 Introduction
2 Settings
3 Project 1 - Google
4 Project 2 - Dolby
5 Project 3 - PSA
6 Reflection
7 Conclusion
References
Perceived Conflict and Resolution Strategy in Collaborative Design of Complex Product from the Perspective of Cognitive Semantics
1 Introduction
2 Research on Modeling Perception and Conflict in Design
2.1 Modeling Elements and Association Rules of Complex Products
2.2 Modeling Perception and Evaluation Attitude in Design
3 Experimental Methods and Processes for the Extraction of Types of Perceived Conflicts
3.1 Research Methods and Steps
3.2 Analysis of Perceived Conflict Types
4 Resolution Strategy of Cognitive Fusion and Emotional Transformation
4.1 Conflict Resolution Path Based on Cognitive Fusion
4.2 Conflict Resolution Path Based on Emotional Transformation
5 Conclusion
References
Understanding the Interrelation Between Prototype Cognition and Creativity in Interdisciplinary Design Course
1 Introduction
2 Core Concept Expansion
2.1 Course Background
2.2 Top-Down Approach: Course Theme
2.3 Through Collaboration
3 Exploratory Prototype Cognition Analysis
3.1 Clustering Analysis Based on Ranking Manhattan Distance
3.2 Extract of Common Ranking Tendency
3.3 Discussion
4 Human Resource for Creativity
References
The Application of Teachers' Encouragement in Design Classroom
1 Introduction
2 Theoretical Background
2.1 Tripartite Encouragement Model (TEM)
2.2 Teacher Encouragement Has an Impact on Creativity
2.3 Encouraging Tools and Measures
3 Research Methods
3.1 Classroom Observation
3.2 Oral Analysis
4 Encouragement Strategy
5 Discussion and Conclusion
References
Interaction and xR Technology
A Novel Pandemic Delivery Pattern for a New Digital User Experience Degree Apprenticeship
1 Introduction
1.1 User Experience Education
1.2 Degree Apprenticeships
2 Programme Development
3 Delivery Model
3.1 Pandemic Response
4 Reflections
4.1 Change in Delivery
4.2 Creating a Community of Practice Online
4.3 Online Teaching
5 Implications for UX Programmes
References
Human Computer Interaction Opportunities in Hand Tracking and Finger Recognition in Ship Engine Room VR Training
1 Introduction
2 Research Rationale
3 Research Methodology
4 Technologies Used and the Finger and Hand Tracking Application Tutorial
5 Experiences of Hand Tracking and UI Implementation
6 Graphic Assets Designed for Hand Tracking System
7 Research Results
8 Areas of Further Research
9 Conclusions
References
Exploring and Reflecting on Generation Z Interaction Qualities and Selfie Scenario Designs
1 Introduction
2 Method
3 iMoonMent Selfie Booth
4 Face-Covering
5 Dual-Scene Online Streaming
6 Conclusion
References
Innovation and Creativity in Business
BossUP! Assessing Potential Hiring Candidates During the Interview Process via an Innovation Diagnostics Card Game
1 Introduction
2 Previous Works
3 Experiment
3.1 Participants
3.2 Pre-interview Survey
3.3 In-Person Interview and Playing BossUP!
3.4 Post-interview Survey
4 Findings and Insights
5 Future Works
6 Conclusion
References
Digital Sales in B2B: Status and Application
1 Introduction
2 Transformation to Digital Sales: The Rise of the Customer Journey
3 Emerging Technologies in B2B Sales
3.1 Virtual and Augmented Reality
3.2 Big Data
3.3 Artificial Intelligence
4 Organizational Alignment to Guide the Customer Journey
5 Discussion
6 Conclusion
References
A Business Transformation Model for Legacy Carriers as a Response to the Rise of Low-Cost Carriers
1 Introduction
2 The Liberalization Impact on the European Aviation Market
3 The Low-Cost Carries Phenomenon
4 Research Methodology and Results
5 Key Strategic Areas for Legacy Carrier Business Transformation
6 Legacy Airline Holistic Business Transformation Strategy
7 Limitations and Areas of Further Research
8 Conclusions
References
Innovation and Creativity in the Independent Market of Comic Books in Brazil
1 Introduction
2 Results and Discussion
3 Conclusion
References
Managing Interdisciplinary Human Intellectual Capital for Project and Organizational Development
1 Introduction
2 Teams and Teaming Challenges
3 The Challenge of Agile Teaming Indicators
4 Research Methodology and Results
5 Degree of Interdisciplinary Intellectual Capital
6 Aristotelian Applied Philosophy
7 The Interdisciplinary Intellectual Identification (I2ID) Canvas
8 Limitations and Areas of Further Research
9 Conclusions
References
Sustainable Leadership Wisdom Cube: Sustainable Leadership Style Evaluation Application to the Wisdom Cube Scientific Knowledge Space
1 Introduction
2 Problem Formulation
3 Research Methodology
4 Leadership Styles
5 The Pink Ocean Strategy
6 The Wisdom Cube Sustainable Leadership Framework
6.1 Framework Implementation
6.2 Sustainable Leadership Style Evaluation
7 Sustainable Leadership Wisdom Cube
8 Sustainable Leader Traits
9 Impact
10 Limitations and Areas of Further Research
11 Conclusion
References
Competitiveness and Innovation on the Frontier of Knowledge: 25th Anniversary Postgraduate in Administration TecNM Tijuana
1 Introduction
2 Framework
2.1 Model and Methodology
3 Conclusions
References
Communication of Design
Mascot Endorsement Provoke the Audiences’ Engagement
1 Introduction
2 Mascot Endorsement
2.1 Benefits of Mascot Endorsement
3 Personification in Advertising
3.1 Advertising Personification and Emotion
4 Emotional Attachment
5 Homophily and Emotion
6 Relationship Between Mascot Endorsements and Emotional Attachment
7 A Pilot Study for Exploring Criteria of Attractive Mascots in Visual
7.1 Research Methods
7.2 Research Results and Discussion
8 Conclusion
References
Understanding Fashion Brand Awareness Using Eye-Tracking: The Mix-and-Match Approach
1 Introduction
2 Research Aims, Hypotheses and Objectives
3 Method
3.1 Sample Selection
3.2 Main Study
4 Results
4.1 Hypothesis 1
4.2 Hypothesis 2
4.3 Hypothesis 3
4.4 Discussion and Conclusions
References
Brand Marks Analysis. Criteria and Evaluation Components to an Analysis Tool
1 Introduction
2 Framework of the Study
3 Conclusions
References
Organizational Design Towards the Configuration of a Media Communication Model
1 Design Process on Economic Strategies
2 Design Towards Strategy
3 Strategy, from Efficiency to Creating Value to Organizations
4 Design as a Strategic Constituent for Development
5 The Symbolic Value of a Organizational Design Model
6 Closing Remarks
References
Investigation the City Environment with the Help of Typographic Communication Design Perspectives
1 Introduction
2 Fonts Are Important Elements
3 Legibility and Communication Along the Streets
4 Readability, Hierarchy and Communication Along the Streets
5 Research Process
6 Research Results
7 Conclusion
References
Guidance and Public Information Systems: Diagnosis and Harmonization of Tourist Signage
1 Introduction
2 The Tourism and the Signage in Portugal
3 The Tourist Signage in Portugal
4 The Tourist Signage Systems
4.1 Tourist-Cultural Signaling
4.2 Walking Routes Signaling
4.3 Cyclable Paths Signaling
4.4 Environmental Signaling
4.5 Signaling of Other Routes and Paths
5 Conclusions
References
Investigation of the Application of Humanized Design Concept in the Evolution Process of Chinese Bed
1 Introduction
2 Humanized Design Concept
2.1 The Concept of Humanized Design
2.2 Principles of Bed Humanized Design
3 The Application of Humanized Design in the Evolution of Chinese Beds
3.1 The Concept of Humanized Design
3.2 The Application of Humanized Design Principles in the Evolution of Chinese Beds
4 Conclusion
References
Analyze the Relationship Between Chinese Painting Strokes and Qi on Inspiration of Art Education-A Study on Jian Bi Stroke
1 Introduction
2 Research Method
3 Planning and Action Process
3.1 Analyze the Relationship Between Chinese Painting Strokes and Qi
3.2 Realization Process of Spirit Resonance of the Painting
3.3 Action
4 Observation and Reflection
5 Conclusion
References
Application of Emotion-Based Design in Brand Communication—Taking KFC as an Example
1 Function and Method of Emotional Design
1.1 Function of Emotional Design
1.2 Methods of Emotional Design
2 Emotional Design in KFC’s Communication
2.1 Emotional Design Based on Instinct Level in KFC Communication Process
2.2 Emotional Design Based on Behavior Level in KFC Communication Process
2.3 Emotional Design Based on Reflection Level in KFC Communication Process
3 Research Conclusions and Future Prospects
References
Pupil Dilation, Emotion Valence, and Recall of Visual Images
1 Introduction
2 Method
2.1 Participants
2.2 Test Stimuli
2.3 Ratings of Images
3 Procedure
4 Results
4.1 Pupil Size Dilation
4.2 Recall of Images
5 Discussion
5.1 Implications of This Study
References
Advertising and Lifestyle: A Brief History of Contemporary Chinese Advertising and Lifestyle Transition
1 Introduction
2 A Brief History of Contemporary Chinese Advertising and Lifestyle Transition
2.1 1978–1985: Renaissance of the Advertising Industry
2.2 1986–1991: Exploration of Modern Advertising
2.3 1992–1998: Rational Development of the Advertising Industry
2.4 1999–2005: Globalization of the Chinese Advertising Industry
2.5 2006–2010: New Media Reshapes the Advertising Industry
2.6 2010–2020 Individual Experience First: Advertising from Information Deliver to Experience Provider
3 Conclusion
References
An Impression Evaluation of Robot Facial Expressions Considering Individual Differences by Using Biological Information
1 Introduction
2 Proposed Method
2.1 Emotion Estimation Using Biological Information
2.2 Type of Robot Facial Expressions
2.3 Three Patterns of Robot Facial Expressions Decision
3 Experiment
3.1 Overview
3.2 Results
4 Machine Learning Approach
4.1 Accuracy
5 Discussion and Conclusion
References
Status Quo and Improvement Design of Nanjing “Qinhuai Gift” Cultural and Creative Products—Take “Zhuang Yuan Lang” as an Example
1 Regional Cultural Background
2 Introduction to Cultural and Creative Products
2.1 “Zhuang Yuan Lang” Doll
2.2 “Zhuang Yuan Lang” Series of Cultural and Creative Products
2.3 “Qinhuai Gift” Cultural and Creative Products
3 Product Status and Market Analysis
3.1 Product Status
3.2 Market Environment
4 Finding Problems and Suggestions for Improvement
4.1 Finding Problems
4.2 Suggestions for Improvement
5 Summary
References
The Role of Auditory Description in Comprehension of Demonstrators: A Pilot Study
1 Introduction
2 Theoretical Framework
2.1 The Role of Auditory Description in Human-Exhibition Communication Process
2.2 Development of a Hypothesis
3 Pilot Study
3.1 Participants
3.2 Data Acquisition
4 Results
4.1 The Correlation of the Level of Comprehension and the Amount of Given Information
4.2 Sufficient (50%) and Optimal Levels (70%) of Comprehension Depending on the Length of the Audio Description
4.3 A Correlation between the Results on the Post-test and Respondents’ Own Perception of Comprehension
5 Discussion
5.1 Balancing Information Density and Comprehension
5.2 Limitations
6 Conclusions
References
Architecture Design of Intangible Cultural Heritage Games Based on WeChat Mini Programs - Chongming Biandan Opera as an Example
1 Introduction
2 Research Status
2.1 The Spread of Biandan Opera
2.2 Intangible Cultural Heritage Game
2.3 WeChat Mini Program
3 Intangible Cultural Heritage Game Case Study
3.1 Mini Program Games
3.2 APP Games
4 Design of Biandan Opera Game Based on WeChat Mini Program
4.1 Mechanism Design
4.2 Opera Story
4.3 Aesthetic Expression
4.4 Interactive Design
5 Conclusion
References
Transnationality, Socialism, Modernity: Text Spread of the Bauhaus and Emergence of Modern Design in China
1 Introduction
2 Transnational Spread of Bauhaus: Translation Work of Proletarian Art Theorists
3 Inspiration from Bauhaus: Avant-Garde Exploration by Early Chinese Design Scholars
4 Conclusion
References
Running Community Solidarity and Well-Being Motivated by Instagram Multimodal Communications Under the COVID-19 Pandemic
1 Introduction
2 Sport, Psychological Health and Well-Being
3 Self-determination by City Runners
3.1 Intrinsic and Extrinsic Motivations
3.2 Community Solidarity and Interventions
4 Netnography and Multimodal Communications
5 Harbour Runners’ Solidarity Through Instagram
References
Cultural Communication Design Strategies of Primary School Environment from the Perspective of Cultural Cognition
1 Introduction
2 Research Process
2.1 Participants
2.2 Research Method
3 Research Result
3.1 Description
3.2 Related Analysis
4 Conclusion
4.1 Summarize the Elements of Campus Culture and Materialize Them into Corresponding Design Elements
4.2 Make Effective Use of Offline and Online Spaces, Establish Public Display Area
4.3 Attach Importance to the Cultural Design of Parent Waiting Areas, and Effectively Deepen Campus Culture
References
The Hidden Art of Transmedia Storytelling Across Cinema and Video Game
1 Introduction
2 Linkage Between Cinema and Game
3 Conflict and Rising Tension
4 Conclusion
References
The Dark Art of Transmedia Storytelling
1 Introduction
2 From Film Noir to Neo Noir in Cinema and Game
3 Art of the Dark World Building
4 Conclusion
References
Analysis of the Impact on Mexican Consumers of the New Precautionary Legends in Processed Foods with Excess Nutriments
1 Introduction
2 Test
3 Results
4 Findings
5 Conclusion
References
The Adaptation of a Design Research-Action for Social Innovation Within the Criminal Justice System in Times of Pandemic
1 Introduction
2 Action Research
3 Design for Social Innovation
4 Criminal Justice System
5 The Action Research Developed
5.1 Before the Pandemic
5.2 During the Pandemic
6 Conclusions
References
Visual Analytics of Urban Informality and Infrastructure Planning with Tableau for Sustainable Urban Design Research Strategies in Lagos Metropolis
1 Introduction
2 Literature Review
2.1 The Context of Lagos Metropolis
3 Methodology
3.1 Case Study
3.2 Methods
4 Result and Discussion
4.1 Socioeconomic Factor Analysis of UIIP
4.2 Environmental and Infrastructure Factor Analysis of UIIP
5 Sustainable Urban Design Research Strategies for UIIP
5.1 Inclusive Urban Planning Design Research Strategies
6 Conclusion
Appendix
References
Quantitative Method of Regional Color Planning – Field Investigation on Renewal Design of Jiangchuan Street
1 Introduction
2 Research Objectives
2.1 Regional Color Planning
2.2 Site of Field Investigation
3 Research Methodology
3.1 Environmental Color Survey Method
3.2 Color Data Acquisition Method
3.3 The Experimental Process of Color Data Investigation
3.4 Color Data Integration Statistical Method
4 Research Results
4.1 Color Database Establishment
4.2 Building Color Statistics
4.3 Plant Color Statistics
4.4 Public Facilities Environmental Color Statistics
4.5 Shop Signboard Color Statistics
4.6 Theme Color Extraction
5 Conclusion
References
The Post-1995 Generation Color Preference Based on Social Software
1 Introduction
2 Data Collection and Analysis
2.1 Information Survey
2.2 Information Collection
3 Color Information Analysis
4 Conclusion
References
Author Index
Recommend Papers

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Lecture Notes in Networks and Systems 276

Evangelos Markopoulos Ravindra S. Goonetilleke Amic G. Ho Yan Luximon   Editors

Advances in Creativity, Innovation, Entrepreneurship and Communication of Design Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25–29, 2021, USA

Lecture Notes in Networks and Systems Volume 276

Series Editor Janusz Kacprzyk, Systems Research Institute, Polish Academy of Sciences, Warsaw, Poland Advisory Editors Fernando Gomide, Department of Computer Engineering and Automation—DCA, School of Electrical and Computer Engineering—FEEC, University of Campinas— UNICAMP, São Paulo, Brazil Okyay Kaynak, Department of Electrical and Electronic Engineering, Bogazici University, Istanbul, Turkey Derong Liu, Department of Electrical and Computer Engineering, University of Illinois at Chicago, Chicago, USA; Institute of Automation, Chinese Academy of Sciences, Beijing, China Witold Pedrycz, Department of Electrical and Computer Engineering, University of Alberta, Alberta, Canada; Systems Research Institute, Polish Academy of Sciences, Warsaw, Poland Marios M. Polycarpou, Department of Electrical and Computer Engineering, KIOS Research Center for Intelligent Systems and Networks, University of Cyprus, Nicosia, Cyprus Imre J. Rudas, Óbuda University, Budapest, Hungary Jun Wang, Department of Computer Science, City University of Hong Kong, Kowloon, Hong Kong

The series “Lecture Notes in Networks and Systems” publishes the latest developments in Networks and Systems—quickly, informally and with high quality. Original research reported in proceedings and post-proceedings represents the core of LNNS. Volumes published in LNNS embrace all aspects and subfields of, as well as new challenges in, Networks and Systems. The series contains proceedings and edited volumes in systems and networks, spanning the areas of Cyber-Physical Systems, Autonomous Systems, Sensor Networks, Control Systems, Energy Systems, Automotive Systems, Biological Systems, Vehicular Networking and Connected Vehicles, Aerospace Systems, Automation, Manufacturing, Smart Grids, Nonlinear Systems, Power Systems, Robotics, Social Systems, Economic Systems and other. Of particular value to both the contributors and the readership are the short publication timeframe and the world-wide distribution and exposure which enable both a wide and rapid dissemination of research output. The series covers the theory, applications, and perspectives on the state of the art and future developments relevant to systems and networks, decision making, control, complex processes and related areas, as embedded in the fields of interdisciplinary and applied sciences, engineering, computer science, physics, economics, social, and life sciences, as well as the paradigms and methodologies behind them. Indexed by SCOPUS, INSPEC, WTI Frankfurt eG, zbMATH, SCImago. All books published in the series are submitted for consideration in Web of Science.

More information about this series at http://www.springer.com/series/15179

Evangelos Markopoulos Ravindra S. Goonetilleke Amic G. Ho Yan Luximon •





Editors

Advances in Creativity, Innovation, Entrepreneurship and Communication of Design Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25–29, 2021, USA

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Editors Evangelos Markopoulos School of Management University College London London, UK Amic G. Ho School of Arts and Social Science The Open University of Hong Kong Ho Man Tin, Kowloon, Hong Kong

Ravindra S. Goonetilleke Department IELM Hong Kong University of Science and Technology Hong Kong, Hong Kong Yan Luximon Asian Ergonomics Design Lab The Hong Kong Polytechnic University Kowloon, Hong Kong

ISSN 2367-3370 ISSN 2367-3389 (electronic) Lecture Notes in Networks and Systems ISBN 978-3-030-80093-2 ISBN 978-3-030-80094-9 (eBook) https://doi.org/10.1007/978-3-030-80094-9 © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Advances in Human Factors and Ergonomics 2021

AHFE 2021 Series Editors Tareq Z. Ahram, Florida, USA Waldemar Karwowski, Florida, USA

12th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences (AHFE 2021) Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25–29, 2021, USA.

Advances in Neuroergonomics and Cognitive Engineering Advances in Industrial Design

Advances in Ergonomics in Design Advances in Safety Management and Human Performance Advances in Human Factors and Ergonomics in Healthcare and Medical Devices Advances in Simulation and Digital Human Modeling Advances in Human Factors and System Interactions Advances in the Human Side of Service Engineering Advances in Human Factors, Business Management and Leadership Advances in Human Factors in Robots, Unmanned Systems and Cybersecurity Advances in Human Factors in Training, Education, and Learning Sciences

Hasan Ayaz, Umer Asgher and Lucas Paletta Cliff Sungsoo Shin, Giuseppe Di Bucchianico, Shuichi Fukuda, Yong-Gyun Ghim, Gianni Montagna and Cristina Carvalho Francisco Rebelo Pedro M. Arezes and Ronald L. Boring Jay Kalra, Nancy J. Lightner and Redha Taiar Julia L. Wright, Daniel Barber, Sofia Scataglin and Sudhakar L. Rajulu Isabel L. Nunes Christine Leitner, Walter Ganz, Debra Satterfield and Clara Bassano Jussi Ilari Kantola, Salman Nazir and Vesa Salminen Matteo Zallio, Carlos Raymundo Ibañez and Jesus Hechavarria Hernandez Salman Nazir, Tareq Z. Ahram and Waldemar Karwowski (continued)

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Advances in Human Factors and Ergonomics 2021

(continued) Advances in Human Aspects of Transportation Advances in Artificial Intelligence, Software and Systems Engineering Advances in Human Factors in Architecture, Sustainable Urban Planning and Infrastructure Advances in Physical, Social & Occupational Ergonomics

Advances in Manufacturing, Production Management and Process Control Advances in Usability, User Experience, Wearable and Assistive Technology Advances in Creativity, Innovation, Entrepreneurship and Communication of Design Advances in Human Dynamics for the Development of Contemporary Societies

Neville Stanton Tareq Z. Ahram, Waldemar Karwowski and Jay Kalra Jerzy Charytonowicz, Alicja Maciejko and Christianne S. Falcão Ravindra S. Goonetilleke, Shuping Xiong, Henrijs Kalkis, Zenija Roja, Waldemar Karwowski and Atsuo Murata Stefan Trzcielinski, Beata Mrugalska, Waldemar Karwowski, Emilio Rossi and Massimo Di Nicolantonio Tareq Z. Ahram and Christianne S. Falcão Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho and Yan Luximon Daniel Raposo, Nuno Martins and Daniel Brandão

Preface

Creativity is the key driver of innovation. The purpose of the AHFE 2021 conference track on Creativity, Innovation and Entrepreneurship has been bringing together experts from different areas to show how creativity drives design and innovation, and thus merging a wider spectrum of related topics from engineering design, industrial design and ergonomics in design. The peer-reviewed contributions to this track, which have been collected in this book, do cover industrial and business topics within and lying in between disciplines such as information technology, computer science, social science, systems engineering, artificial intelligence, cognitive science and psychology. Communication of design is concerned with understanding users, creating communication and engaging experiences. Users expect communication to be an exciting and interactive experience. To provide such enjoyable and stimulating experiences, researchers in the discipline of communication design have been concerned with human factors research and methods enabling them to enrich communication and optimize design experience. By gathering peer-reviewed contributions presented at the AHFE conference track on Human Factors in Communication of Design, this book merges classical humanistic approaches concerning the role of human needs, emotions, thoughts and actions, with innovative and technological approaches, such as those improving visual experience, at the purpose of optimizing users’ experiences in design consumption, and users’ satisfaction toward the designs. This book is expected to serve professionals, researchers and students dealing with human factors research and methods applied to the field of business innovation and communication of design. It is organized into ten sections:

Creativity, Innovation and Entrepreneurship 1. Creativity and Thinking Styles 2. Innovation During Start-Up and Entrepreneurship

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3. 4. 5. 6. 7. 8. 9.

Preface

Environment and Sustainability Health and Well-Being Culture and Globalization Knowledge and New Technology Education Interaction and xR Technology Innovation and Creativity in Business

Communication of Design 10. Communication of Design Each section contains research papers that have been reviewed by members of the International Editorial Board. Our sincere thanks and appreciation to the board members as listed below:

Creativity, Innovation and Entrepreneurship E. Au, USA K. Chow, Hong Kong H. Dong, UK E. Gann, Germany M. Hartono, Indonesia T. Hoffmann, Germany B. Lee, Hong Kong L. Liu, China W. Liu, China C. Lung, Taiwan H. Makatsoris, UK C. Nair, USA T. Reunanen, Finland A. Rodrigo, Sri Lanka R. Seva, Philippines K. Sheen, UK L. Shijian, China H. Vanharanta, Finland K. Vergos, UK

Communication of Design S. Cha, Korea E. Hung, Hong Kong K. Kim, Korea

Preface

ix

S. Lam, Hong Kong D. Raposo, Portugal K. Shim, USA J. Shin, USA M. Siu, Hong Kong L. Tan, China X. Xin , China J.