Aaker on Branding: 20 Principles That Drive Success 9781614488330, 1614488339

286 31 810KB

English Pages 209 Year 2014

Aaker on Branding: 20 Principles That Drive Success
9781614488330, 1614488339

0 0 0
Like this paper and download? You can publish your own PDF file online for free in a few minutes! Sign Up

This practical guide introduces nurses to what it takes to succeed at leadership and how to build an impactful, rewardin

140 36 7MB Read more

A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a

110 73 3MB Read more

Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patte

126 27 2MB Read more

Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and al

115 65 3MB Read more

Nine revolutionary algorithms that power our computers and smartphones Every day, we use our computers to perform rema

108 42 5MB Read more

397 31 8MB Read more

This book takes a deep dive into the factors that lead to countries’ success in elite sport. While some researchers have

117 57 3MB Read more

Massage Therapist Success Mindset is an eye opening, practical guide for success which focuses on a crucial element that

117 72 472KB Read more

This book takes a deep dive into the factors that lead to countries’ success in elite sport. While some researchers have

149 10 3MB Read more

We know HR practices have a significant impact on an organization's bottom line, but too often HR leaders fail to d

130 42 7MB Read more